Selena Gomez launched the Soft Pinch Matte Bouncy Blush through Rare Beauty during an event co-hosted by the actress Jennifer Aniston. The new blush delivers cloud effect blurring together with a natural matte finish which upgrades the celebrated Soft Pinch collection for its luxurious high-end and enduring products. Never before released exclusively for 48 hours but that was all it took to generate extra buzz for Rare Beauty’s forthcoming product releases.
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