Rosé, a member of the K-pop girl group Blackpink, has been a global ambassador for the Korean skincare brand Sulwhasoo since 2022.
In December 2023, she was featured in a photo album for Sulwhasoo’s “Season’s Greetings 2024: ‘From HANK & ROSÉ To You'” campaign. The campaign showcased Rosé’s beauty and style, with her wearing a schoolgirl-inspired ensemble in the photos.
In addition to her role as a global ambassador, Rosé has also participated in various events and promotions for Sulwhasoo. For example, she attended the launch event for Sulwhasoo’s “The Ultimate Cream” product.
Rosé has also been featured in campaign videos for Sulwhasoo’s #SulwhasooRebloom campaign, where she shared her memories of using the brand’s First Care Activating Serum, a product that was a staple in her mother’s skincare routine.
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