Olivia Rodrigo and Sony Host Immersive Pop-Up in New York City to Celebrate Her LinkBuds Earbuds Series
Olivia Rodrigo captivated fashion fans at a Sony LinkBuds VIP event in NYC with a chic backless polka-dot dress. Discover her standout look and creative collaboration with Sony on custom violet earbuds.
Pop sensation Olivia Rodrigo knows how to make an impression—whether through her chart-topping hits or her impeccable sense of style. On December 3, 2024, the three-time Grammy winner turned heads in New York City while attending the Sony LinkBuds VIP event. Her outfit for the night? A flawless blend of retro charm and modern sophistication, styled to perfection by Chloe and Chenelle Delgadillo.
Rodrigo’s statement look featured the Dana Foley Helly Halter Midi Backless Dress, a striking black and white polka-dot piece that exuded timeless elegance with its halter neckline and daring backless design. She accessorized with a Kurt Geiger leopard-print Bond Genuine Calf Hair Shoulder Bag, injecting a playful edge into her ensemble. On her feet, she wore Stuart Weitzman Posh Block Mary Jane Pumps in Black Patent Leather, completing the outfit with a nod to vintage-inspired footwear. Delicate jewelry from The Great Frog, including Alphabones pendants and the Micro Lock Down Bracelet, added a touch of rock ‘n’ roll chic.
To highlight the look, Rodrigo chose a loose, curly side-part hairstyle and bold red lipstick, elevating the retro vibes while keeping it fresh and youthful. She even took a quintessential NYC moment, posing for photos in the subway to document her striking outfit—a relatable touch that resonated with her fans.
The event marked a continuation of Rodrigo’s fruitful collaboration with Sony. Having previously worked on the launch of her custom LinkBuds S earbuds in 2023, the partnership has evolved into an impressive creative journey. This year’s releases, the LinkBuds Fit and LinkBuds Open, reflect her personal style with a signature violet colorway and sustainable design crafted from recycled materials. Rodrigo was actively involved in every step, from selecting the color and materials to fine-tuning the audio settings with her producer Daniel Nigro to ensure the best listening experience for her albums Sour and Guts.
“Sustainability and helping the planet are important to me,” Rodrigo shared. “I’m happy that my fans can hear my music in this innovative way while supporting eco-conscious designs.”
Rodrigo’s collaboration with Sony has proven to be a multi-dimensional partnership, blending her artistic vision with cutting-edge technology. This year’s promotional campaign—spanning buses, trains, and social media platforms—garnered millions of impressions, further cementing her status as a Gen Z icon and a trailblazer in merging fashion, music, and tech.
As she continues to dominate the worlds of pop music and fashion, Olivia Rodrigo’s influence shows no signs of slowing down. From her subway photoshoot to her dedication to sustainable design, she’s a modern muse for fans and creatives alike. Rodrigo herself summed it up best: “Working with Sony has been amazing because they put my creative vision at the forefront. I’m grateful they trusted my ideas and helped bring them to life.”
Whether on stage, in the studio, or at high-profile events, Olivia Rodrigo’s style and innovation consistently shine. Her latest NYC appearance is yet another reminder that she’s not just a pop star—she’s a bona fide fashion icon.
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