Maya Hawke, known for her roles in “Stranger Things” and “Wildcat,” was featured in the Prada Holiday 2023 ad campaign, photographed by Willy Vanderperre. The campaign showcased a cosmic theme, with Hawke and other Prada brand ambassadors, including Kim Tae-Ri, Damson Idris, and Louis Partridge, depicted in a space-inspired setting. The ad imagery featured the talents seated in life-size glistening baubles, evoking a sense of escapism and individual imaginary destinations. The campaign aimed to fuse the past with the future and memory with expectation, creating an otherworldly and fantastical atmosphere. The ad was released on October 25, 2023, and marked the first time Kim Tae-Ri appeared in a Prada campaign. The photography and creative direction aimed to capture a sense of exploration and anticipation, drawing from a galactic horizon and the historic 1913 Prada boutique’s marble floor.
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