Madison Beer Stars in Kate Spade Holiday 2024 Collection

In this docu-style campaign, the 25-year-old Madison Beer is joined by her best friend, Lena Fultz, and influencers Lilly Russell and Pamela Valdez. The narrative centers on the idea that true joy comes from inspiring it in others, as each cast member nominated a best friend who embodies this spirit. The campaign showcases touching moments, including a surprise video chat where Beer invited Russell and Valdez to join her at the holiday shoot.

“This Kate Spade New York holiday campaign is about celebrating friendships and those special people in our lives who always show up,” said Beer. “For me, it’s my best friend, Lena. This is a tribute to best friend energy and how we celebrate each other this season.”

The campaign, photographed by Tory Rust and directed by Ali Mitton, launches this Friday and supports the Kate Spade New York 2024 Holiday Gift Guide, now live on their website. The centerpiece of the collection is the Deco Chain shoulder bag, reimagined for the holidays with mixed materials and quilted animations. The holiday collection is available in Kate Spade New York stores and online.

Celebrate the season with Kate Spade New York and let the spirit of friendship inspire your holiday gifting!