Jennie, a member of the K-pop girl group Blackpink, was featured in a portrait photo shoot for her new company, Oddatelier, in December 2023. The photo shoot showcased Jennie’s unique style and fashion sense, reflecting her influence as the CEO of the label. The start of Oddatelier marks a new era for Jennie, as she embarks on a solo journey and continues to share her artistic vision with fans. The name “Oddatelier” is inspired by her own name, which means “odd” or “unusual” in French. The company aims to create new things that attract attention in a different way from what is typical, reflecting Jennie’s innovative and creative spirit.
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