Emily Ratajkowski for Marc Jacobs’ The Dual Bag – Spring 2025

The Dual Bag, which debuted on the runway during Jacobs’ Fall 2023 presentation, is described as an “instant icon” that embodies understated luxury and effortless practicality. It can be worn as a shoulder bag or a sophisticated top handle, making it ideal for day-to-night wear. The bag features a turn-lock closure and comes in three different sizes and a variety of new colorways for spring, including a sequined version of Jacobs’ signature daisy print.

In the campaign, Ratajkowski is seen dressed in a trompe l’oeil layered sweater and a sleeveless minidress with conical cups, emblematic of the designer’s recent penchant for whimsical, structured silhouettes. The campaign also stars Scarlett Teresa White, Rolf Schrader, Anok Yai, and Georgia Palmer, bringing the Dual Bag to life with a mix of cinematic elegance and downtown edge.

Ratajkowski, a longtime collaborator of Marc Jacobs, expressed her excitement about the campaign, stating, “The bag is the perfect mix of bold and wearable, effortlessly elevating any look while remaining functional for my always-on-the-go lifestyle. It’s a true reflection of my personal style”.