Wonyoung IVE for Hapa Kristin • CelebMafia

Wonyoung of the K-pop group IVE stars in a 2025 photoshoot for Hapa Kristin in Korea.

In a series of striking images for Hapa Kristin’s 2025 campaign in Korea, IVE’s Wonyoung showcases a look centered on fresh, radiant beauty. The close-up portraits emphasize her captivating gaze, no doubt highlighting the brand’s contact lenses.

With makeup that enhances her natural features and styled hair that varies from sleek and straight to subtly braided, the visuals align with popular Korean beauty aesthetics that favor clarity and a touch of ethereal charm. The presence of “Olive Young” branding in some images suggests a collaboration or availability at the prominent Korean health and beauty retailer, positioning Hapa Kristin within an accessible market. It’s a campaign that effectively utilizes Wonyoung’s widespread appeal to convey a message of effortless, enhanced beauty, wouldn’t you agree?

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