Simone Ashley visited the IWC Schaffhausen booth at Watches and Wonders Geneva on April 3, 2025, celebrating the brand’s latest innovations and cinematic collaborations.
Simone Ashley made a striking appearance at Watches and Wonders Geneva 2025, stopping by the IWC Schaffhausen booth on April 3, 2025. The event, known for showcasing the finest in horology, featured IWC’s latest releases, including timepieces inspired by the upcoming Formula 1 movie, F1, produced by Jerry Bruckheimer and starring Brad Pitt.
Ashley, dressed in a white sleeveless dress, was welcomed by IWC CEO Chris Grainger-Herr and Chief Marketing Officer Franziska Gsell, touring the booth’s exclusive displays. Among the highlights were two original race cars used in the film, alongside a Mercedes-AMG GLE 63S camera car, demonstrating the brand’s deep ties to motorsport.
Share what you think