Selena Gomez Unveils Rare Beauty Lip Gloss on Instagram • CelebMafia

Selena Gomez teased shimmer and rebellion in a Spring Breakers-inspired Instagram drop—her new glosses beam, dazzle, and glisten with unapologetic joy.

Selena Gomez doesn’t just launch beauty products—she stages cultural moments. On July 9, 2025, she took to Instagram to unveil Rare Beauty’s first-ever lip gloss line, the Positive Light Luminizing Lip Gloss, in a campaign that felt part punk fantasy, part personal manifesto.

The post featured a close-up of the gloss itself—held in her hand, against a stark white backdrop, the shimmer practically vibrating through the screen. Gomez wore a beige knit and a silver ring, understated but intimate, like she’d just pulled the gloss from her own purse. The product? Beam, a peachy coral with gold and pink pearl, and Dazzle, a sheer blue laced with multicolored shimmer.

The glosses—available in six shades—are designed to hydrate, soften, and shine without stickiness. “I wanted to create a lip gloss that feels really good and has a ton of shimmer,” Gomez said in the official press release. And she delivered. The formula is cushiony, vegan, and dermatologist-tested, with a subtle peach scent that adds a sensory wink to every swipe.

But it wasn’t just about the gloss. The campaign, inspired by Gomez’s 2012 film Spring Breakers, featured surreal visuals: a pink ski mask-clad figure holding the gloss like contraband, a getaway golf cart gliding through moonlight. It was playful, rebellious, and unmistakably Selena.

Her rose water manicure—medium-length, almond-shaped, and glazed in sheer pink—matched the gloss’s jelly-like finish perfectly. It’s what beauty editors call a “sandwich look”: gloss on lips, gloss on nails, gloss on mood.

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