Rosé from K-pop joins Skims Valentine’s Day promotion as the new face who represents the brand globally. Rosé stars in Skims’ Valentines Day campaign to showcase luxurious lounge wear which promotes romantic self-expression.
Skims under Kim Kardashian’s leadership has built new fashion rules that welcome all people with relaxed style. Rosé’s partnership will help Skims expand its customer base mostly by attracting Gen Z shoppers who appreciate her fashion styles and music skills. The promotional materials use various elements to create warm and cozy feelings that match Valentine’s Day.
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