When Rosé of BLACKPINK kneels in a sea of monochrome, PUMA’s iconic leaping cat emblazoned across her chest, she doesn’t just wear the brand—she rewrites its legacy, one effortless pose at a time.
There’s a quiet confidence in the way Rosé occupies the frame—kneeling, not posing, as if she’s mid-conversation with the camera rather than performing for it. The September 2025 cover of Tune Up captures this perfectly: a study in understated power, where sporty elegance meets rockstar poise, and the boundaries between streetwear and high fashion blur into irrelevance.
Rosé’s ensemble is a masterclass in modern minimalism. The oversized black PUMA sweatshirt, its white stripes slicing through the sleeves and chest, feels both nostalgic and fresh, a nod to the brand’s heritage reimagined for a new era. The high-neck silhouette adds an unexpected sophistication, transforming athletic wear into something almost regal. Paired with wide-leg trousers that pool around her light-blue PUMA sneakers—those orange and gumsole accents popping like a secret wink—the look is a lesson in balance: relaxed yet precise, casual yet curated.
Beside her, the powder-blue PUMA Speedcat bag sits like a punctuation mark, its vintage-inspired design grounding the shoot in a timeless cool. The color palette—black, white, and that single hit of robin’s-egg blue—feels intentional, almost architectural, as if each element has been placed to create a visual rhythm.
Her hair, a cascade of platinum waves, softens the sharp lines of the outfit, while her makeup—dewy skin, a hint of blush, and a nude lip—lets the clothes (and her legendary bone structure) do the talking. The setting, a dimly lit, textured backdrop, evokes the mood of a backstage moment, intimate and unguarded.
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