Rihanna, ever the disruptor, debuts Fenty Beauty’s Diamond Bomb with a flash of inked fingers and pink shimmer—beauty marketing, but make it punk-adjacent.
Trust Rihanna to make a product drop feel like a cultural moment. In the 2025 campaign for Fenty Beauty’s Diamond Bomb, she doesn’t just hold the highlighter—she weaponizes it. Her tattooed hand, adorned with a sculptural ring and framed by a blush-toned backdrop, becomes the visual anchor of a launch that’s equal parts glam and grit.
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