Rihanna for Fenty Beauty's Luminous Foundation 2025 • CelebMafia

Rihanna fronts the campaign for Fenty Beauty’s Soft’ Lit Naturally Luminous Foundation in 2025, showcasing her signature glow.

The ever-magnetic Rihanna is once again the face of her groundbreaking Fenty Beauty, this time highlighting the “Soft’ Lit Naturally Luminous Foundation” in 2025. In the campaign imagery, she embodies a sense of effortless radiance, her natural beauty enhanced by the very product she champions. She appears in a simple yet chic, long-sleeved top in a warm, neutral hue that complements her complexion beautifully.

The focus, of course, is on the luminous finish of her skin, a testament to the foundation’s promise. Accessories are minimal, allowing the radiant complexion to truly shine. A delicate necklace adds a subtle touch of sparkle, while a statement ring on her hand hints at her characteristic flair. The overall impression is one of understated glamour, a celebration of natural beauty elevated by Fenty Beauty’s innovative approach. Doesn’t it just make you want to achieve that same lit-from-within glow?

Rihanna for Fenty Beauty’s Luminous Foundation 2025

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