Never one to miss a meta moment, Paris Hilton revived her sparkle-era legacy in Retrofête’s silver mini—gloves, glam, and a drive-thru cameo that’s pure Y2K déjà vu.
It’s not just a burger drop—it’s a cultural callback. Paris Hilton, the original heiress of fast-food glamour, made a surprise appearance in the new Carl’s Jr. campaign alongside TikTok star Alix Earle, reigniting her 2000s legacy with a wink and a wardrobe that screams “That’s hot.”
📸 The Look Hilton wore Retrofête’s Aisling Embellished Dress in Metallic Dove/Silver, a long-sleeved, high-neck mini drenched in rhinestone shimmer2. The silhouette is classic Paris: bodycon, unapologetic, and engineered to catch every stray beam of light. The padded shoulders and mockneck add a touch of structure—think disco armor meets heiress diplomacy.
🧤 Accessories & Synergy She paired the dress with embellished silver gloves, a nod to her early aughts uniform, and silver stilettos that echoed the dress’s icy palette. No necklace, no fuss—just the glint of nostalgia and a perfectly timed pose beside a red Mustang.
💄 Styling Cohesion Hair: platinum, sleek, center-parted. Makeup: frosted lids, nude gloss, lashes that flirt with the camera. Mood: late-night glam with a side of irony.
🍔 Atmosphere & Attitude The ad, part of Carl’s Jr.’s “Kay So?” campaign, sees Hilton pulling up to a drive-thru where Earle is mid-bite into her custom Queso Crunch Burger. Paris leans in, delivers her signature line—“Now that’s hot”—and exits like a fashion ghost from 2005.
🎬 Cultural Context This isn’t Hilton’s first Carl’s Jr. rodeo. Her 2005 ad—washing a Bentley in a black swimsuit—was a pop culture flashpoint. Twenty years later, she’s back, not in a bikini but in Retrofête, proving that sparkle and satire still sell.
🪩 Comparisons & References Is this the return of post-ironic fashion advertising? A Marie Antoinette moment—if she swapped Versailles for a drive-thru and rhinestones?
So, is Paris Hilton reclaiming her fast-food throne—or just reminding us that she never really left it? Either way, the glitter’s still doing the heavy lifting.
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