Olivia Culpo, former Miss Universe, attended the Old Spice Nature Exchange event in New York, where she showcased her style and engaged with fans, exchanging nature’s items for unique prizes, highlighting her ongoing influence in fashion and beauty.
At the event held in Grand Central Terminal’s Vanderbilt Hall on February 12, 2015, Olivia Culpo participated in the launch of the Old Spice “Smell As Great As Nature Is” campaign. This campaign transformed part of the city’s concrete jungle into a temporary pine forest, with an interactive vending machine where attendees could trade natural items like leaves and pine cones for prizes. Culpo’s presence added a touch of glamour to this innovative marketing venture, reflecting her role not only as a beauty icon but also as an influencer in brand promotions.
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