A flared skirt, chest-tied bow, and soft yellow palette—Lili Reinhart’s event appearance at Ulta Beauty’s Personal Day launch radiates press event style with vintage charm.
Lili Reinhart knows how to make a soft statement—and at Ulta Beauty’s Personal Day launch in Herald Square, she did just that. Her look? A lemon-hued dress that whispers vintage charm while staying firmly rooted in modern event elegance.
The dress features a fitted bodice with a bow detail at the chest—playful without being twee—and a flared skirt that evokes the silhouette of a 1950s tea dress. The fabric appears to be a matte cotton or crepe, giving the piece a tactile softness that complements the pastel palette.
Accessories are kept to a minimum, allowing the dress to speak. No visible jewelry, no handbag—just clean lines and a confident stance. It’s a celebrity event look that leans into restraint, proving that press event style doesn’t need embellishment to be memorable.
The setting—a lounge-like space with white cushions, green pillows, and floral arrangements—adds to the ambiance. Reinhart stands against a branded backdrop reading “PERSONA” and “ULTA BEAUTY,” suggesting a promotional tie-in with the beauty brand’s latest launch. Her expression is relaxed, her posture poised—this is a public appearance that balances polish with approachability.
Hair and makeup follow suit. Her hair appears softly styled, possibly pulled back or waved, while makeup leans fresh and dewy. It’s the kind of beauty shot that feels effortless—like she just stepped out of a Jane Birkin daydream.
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