Lee Sung Kyung – Damiani Jewellery 2024

Lee Sung-Kyung, a South Korean actress, was announced as the new muse for Damiani Jewellery in December 2023. Damiani, an Italian luxury jewelry brand, showcased Lee Sung-Kyung interpreting their Belle Époque collection, which is enchanted by white gold, diamonds, and sapphires. Some of the featured products include a white gold, diamonds, and sapphires necklace, a pink gold, diamonds, and rubies necklace, a pink gold and rainbow sapphires necklace, and a white gold, diamonds, and sapphires necklace.

The Damiani Group has a long history and tradition in the art of jewelry making, with a focus on Italian contemporary jewelry. The brand’s new boutique features a large display case in gold hues, contrasting with the black and white geometric design of the interior flooring. Modern furnishings with white and gold accents give the space a bold allure, further emphasized by a LED wall featuring vibrant, original, and dazzling videos that represent the brand’s new image. Damiani’s Made in Italy excellence is available for gifts, with a range of luxury rings, earrings, bracelets, and necklaces.