Lauren Donzis Unveils Rowena Knitwear Campaign • CelebMafia

A breezy, sun-drenched Lauren Donzis debuts the “La Dolce Vita” campaign for Rowena Knitwear—a collection that feels less like fashion and more like a whispered summer secret.

There’s a certain cinematic quality to Donzis’s latest collaboration with Rowena Knitwear, a quality that instantly transports you to a languid summer afternoon. The collection itself, titled “La Dolce Vita,” is an effortless blend of relaxed sophistication and playful ease. Donzis, with her quiet magnetism, becomes the perfect muse for this aesthetic, showcasing pieces that blur the line between comfortable loungewear and chic ready-to-wear.

Donzis is captured in a pinstripe set that feels both structured and impossibly soft. The wide-leg pants, with their subtle vertical stripes, create an elongated silhouette, while the simple, spaghetti-strap tank top offers a beautiful contrast. It’s a look that feels utterly contemporary, yet hints at a timeless, retro-cool vibe. The pinstripe itself isn’t a stiff, corporate affair; rather, it’s a delicate, casual stripe that gives the pieces a lived-in feel. The styling—bare feet, simple black flats, and a casual baseball cap—further grounds the collection in a sense of relaxed, everyday luxury.

Share what you think