Kylie Jenner Unveils Khy Trench’s Effortless Model Off-Duty Style

Kylie Jenner channels 2000s supermodel style, perfectly utilizing a Los Angeles street style stroll to unveil the new Khy x Hydra trench coat (—a textbook case of high-impact celebrity street style as in-house marketing).

Kylie Jenner doesn’t need a runway; the sidewalks of Los Angeles are her catwalk. In a move that brilliantly merges her two roles—billionaire founder and in-house model—Jenner showcased the latest piece from her Khy label’s collaboration with Hydra, defining a new blueprint for promotional street style.

The Outfit Focus is a masterclass in relaxed proportion. At the core is the Khy x Hydra Relaxed Trench Coat in Taupe, a piece that immediately commands attention with its generous silhouette and oversized lapels. The Color & Texture of the trench is a matte, utility-chic taupe/khaki, providing a grounded, autumnal feel. Underneath, the outfit is pure, archival model off-duty: low-rise, indigo denim jeans paired with a simple white crop top, exposing a sliver of midriff. The overall cut is a study in calculated effortlessness—slouchy outerwear balanced by a snug core and relaxed denim.

The genius is, as always, in the Accessories. Jenner leans into a leather theme, starting with the now-viral Simone Rocha Biker Belt Tote Bag. This duffel is a perfect contrast: equal parts slouchy and structured, its silver-embellished buckles add a gritty, biker-chic texture to the look. The controversial choice of footwear—black leather kitten heel flip-flops—serves as a clear cultural nod, tapping into a specific paparazzi style and cementing the 2000s nostalgia. Capping the entire look is a structured black leather baseball cap, which appears to be a vintage Prada style, lending an air of anonymous, urban fashion coolness.

The Atmosphere of the celebrity spotted look is relaxed and intentional. Jenner’s pose—mid-stride, shoulders back—exudes the kind of confidence only a high-powered founder can wear. The Cultural Context here is two-fold: it’s an ode to the casual chic of the early aughts supermodel, and a highly effective piece of viral marketing, proving the off-duty look is the new front row.