Kylie Jenner knows how to sell a mood—and this one’s dipped in strawberry gloss and soft-focus fantasy.
For the Kylie Cosmetics Hair & Body Mists campaign, Jenner reclines on a high-shine pink beanbag that looks part sculpture, part sorbet. Her outfit—a strapless light pink top paired with matching shorts—leans into the monochromatic dream, offering a whisper of softness against the slick backdrop. The fabric appears to be stretch satin or jersey, clinging just enough to suggest ease without sacrificing polish.
White high-heeled shoes anchor the look, offering a crisp contrast to the pink saturation. In her hand, the product itself—a pink bottle—becomes part of the visual language, styled like a prop in a Wes Anderson tableau. The synergy between the bottle and the set design is no accident; it’s branding as aesthetic immersion.
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