In Chloé’s September 2025 campaign, Jenner embodies quiet luxury—lace-trimmed romance, dark denim grounding, and the Paddington bag reimagined as a modern icon (celebrity photoshoot, fashion spread).
Some campaigns whisper louder than they shout. Chloé’s September 2025 revival of the Paddington bag finds its voice in restraint—lace, denim, and leather in monochrome harmony.
The imagery is stark yet sensual. A white lace-trimmed blouse, high-necked and delicate, contrasts with dark denim—romantic softness meeting utilitarian grounding. In her hand, the Paddington bag dominates: black leather, oversized buckles, and structured handles. In one frame, she stands, blouse tucked, bag held like punctuation. In another, she reclines, the bag foregrounded, her body secondary—an editorial inversion that makes the accessory the protagonist.
The blouse evokes vintage femininity—lace trim, high collar, short sleeves. The jeans are dark, structured, and modern, anchoring the look. The combination is deliberate: Chloé’s heritage of bohemian romance reframed through 2025’s appetite for quiet luxury.
The Paddington bag is the campaign’s heartbeat. Once a cult It-bag of the early 2000s, it returns here with its signature hardware intact—oversized buckles, bold handles, and a weighty presence. Jewelry is absent, shoes unseen—every styling choice ensures the bag remains the focal point.
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