Kendall Jenner Unleashes Motion Blur Cool in Prada FW25 Campaign

The campaign unfolds like a slow-motion short film. Jenner leads a collective cast—Julia Nobis, Sora Choi, Loli Bahia—through stark white voids, each step a study in intention. The theme? Movement. Not just physical, but cultural. Prada isn’t selling garments; it’s selling momentum.

Jenner’s look is deceptively simple: a pink button-up shirt, crisply tailored, tucked into a dark skirt with a subtle flare. The silhouette is classic, but the styling is sharp—think 1990s Helmut Lang meets post-pandemic pragmatism. Accessories do the heavy lifting: a small black handbag with a gold chain strap (likely the Enchaine leather bag), swinging like punctuation at her hip. It’s utilitarian, but with bite.

The palette across the campaign leans neutral—wool jackets, distressed skirts, antiqued leather pumps—but Jenner’s pink shirt pops like a glitch in the matrix. It’s the kind of detail that feels accidental, but isn’t. Prada knows exactly what it’s doing.

Hair is pulled back, makeup minimal. The focus is on the body in motion, not the face in repose. Jenner’s stride becomes the styling. Her walk is the moodboard.