With a new campaign for Lulus, Kelli Berglund debuts a series of looks—effortless, confident, and perfectly on trend for the upcoming season.
The Fall It List
Lulus has always been about making style accessible, and their new Fall 2025 campaign proves no different. Kelli Berglund serves as the face of “The Fall It List,” embodying the brand’s vision of helping every woman feel like the main character. One of the most striking looks from the photoshoot is a moody, floral-print midi dress. The dress features a deep, plunging neckline and delicate flutter sleeves, with a fabric that appears silky and flowing. The darker floral pattern feels sophisticated and perfectly captures the essence of autumn.
Another look from the collection showcases a sharp, tailored aesthetic. Berglund wears a black blazer and matching shorts—a modern power suit with a casual twist. The blazer’s structured shoulders give it a strong silhouette, while the shorts keep the outfit from feeling overly formal. This pairing, completed with black knee-high boots, proves that some of the best moments in celebrity fashion happen when you blend soft and hard lines.
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