Kaia Gerber Joins Vuori for 2025 Campaign • CelebMafia

Kaia Gerber stars in Vuori’s 2025 campaign, embracing effortless California-inspired style alongside her family in a dynamic new collaboration.

Kaia Gerber takes center stage in Vuori’s Spring/Summer 2025 campaign, a collaboration that brings together her entire family—Cindy Crawford, Rande Gerber, and Presley Gerber—as long-term partners with the brand.

Photographed by Cass Bird and styled by Geraldine Saglio, the campaign captures the essence of Vuori’s coastal California aesthetic, blending performance wear with everyday luxury. Gerber is seen wearing a grey hoodie and black shorts, standing by the ocean, reinforcing the brand’s commitment to movement and versatility.

The partnership marks a milestone for Vuori, evolving from a friendship between Rande Gerber and Vuori’s founder, Joe Kudla, into a full-fledged creative collaboration. With Kaia and Cindy as muses for the women’s collection, the campaign highlights strength, style, and modern femininity.

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