Jennifer Lawrence, the brand’s Ambassador of Elegance, debuts a striking new campaign with Longines, showcasing a look that marries timeless sophistication with quiet, effortless power.
In the world of luxury watches, a campaign is a statement. It’s an assertion of brand identity and a testament to the face chosen to represent it. On Tuesday, August 26, 2025, Jennifer Lawrence stepped into that role with a series of new visuals for Longines’ “Elegance Is An Attitude” campaign. The look, far from the red carpet’s high drama, was a study in understated chic, designed to highlight the refined craftsmanship of the Longines Primaluna Moonphase Watch.
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