Heloise Huthart Redefines Gym Style with Allure The Brand

Heloise Huthart wears a sleek stone gray activewear set by Allure The Brand in a 2025 fashion photoshoot, showcasing the rising trend of athleisure.

Heloise Huthart embraces the intersection of fitness and high fashion in a new photoshoot for Allure The Brand (ATB), demonstrating how sophisticated color palettes and technical fabrics are redefining athleisure in 2025. The imagery presents a highly stylized take on workout attire, positioning the minimalist gray set—featuring the brand’s distinctive “ATB” logo—as aspirational, ready for both the gym and fashion spread features. This look is a strong example of the new wave of celebrity photos that blend athletic utility with editorial polish, making Huthart a key face in the ongoing evolution of fitness wear toward mainstream celebrity style.

The core of the ensemble is a matching two-piece activewear set in a soft, stone gray hue. The material appears to be a technical stretch knit with a matte finish, designed for both structure and comfort, showcasing an emphasis on compression and form-fitting support. The top is a simple scoop-neck sports bra with thin, delicate straps that cross at the back (not fully visible) and a prominent under-bust band for support. The high-waisted leggings feature clean lines and a seamless appearance, flattering the natural curve of the figure. Accessories bridge the gap between street style and athletic prep: Huthart wears oversized gold hoop earrings—a distinctly non-gym detail—and an iconic pair of New Balance sneakers (likely a 990 or 550 variant) in white and light gray. Notably, she incorporates a key styling element: thick, fluffy white leg warmers bunched around the ankle, softening the transition to the sneakers and lending a retro 80s aerobics flair to the overall aesthetic.

This look is perfectly positioned within two major fashion trends: minimalist activewear and elevated athleisure. The monochromatic gray channels the current preference for muted, earthy tones that move beyond traditional black or neon gym gear, a trend championed by brands prioritizing subtle luxury and versatility. This is a direct evolution from the bright, logo-heavy activewear of the past decade. Furthermore, the incorporation of the leg warmers and the retro-style New Balance trainers acts as a powerful comparative styling analysis, referencing the fitness-as-fashion movements of the early 1980s and the casual aesthetic of the 1990s. This deliberate use of vintage styling elements transforms the contemporary technical gear into a fully developed styled shoot concept, rather than simply a product showcase. It suggests that modern activewear is now an emotional choice, connecting the wearer to decades of athletic history, thus elevating a standard photoshoot into a fashion commentary.