Hailey Bieber’s latest campaign with DKNY proves that polished street style is less about spectacle and more about a confident, understated narrative. The visuals capture a raw, almost backstage sensibility, with Bieber posed in front of industrial backdrops, allowing the clothing to speak for itself. In the first image, she reclaims classic business-casual tropes—the crisp white button-down, a structured black blazer, and straight-leg jeans—but flips the script with a loose fit and dramatically cuffed hems. The entire look, cinched with the DKNY logo on her miniature bag, feels both serious and playfully undone.
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