Actress Greta Lee embodies the reinvented Lady Dior campaign for Christian Dior, marking Jonathan Anderson’s new aesthetic direction for Fall 2025.
The unveiling of the Lady Dior Handbag Campaign 2025 featuring actress Greta Lee signals a decisive new era for the French luxury house. As one of the three faces, alongside Mia Goth and Mikey Madison, Lee is strategically positioned to redefine the iconography of one of the world’s most recognizable accessories. The campaign, which was shot by David Sims at the historic Pavillon de Musique de la Comtesse du Barry, deliberately blends the rigor of French 18th-century heritage with a refreshing, contemporary irreverence. Please note: This analysis is based solely on the known context of the campaign, as the image file is not accessible for a visual breakdown. However, the very selection of Lee—renowned for her sophisticated and cerebral celebrity style—confirms the high-fashion intent of the new collection.
The Campaign Concept: Heritage Reinvented
The genius of the new creative director, Jonathan Anderson, is immediately apparent in the campaign’s conceptual clarity. Instead of merely showcasing the handbag, the visuals—as described by the industry—focus on an unguarded, instinctive portrayal of the actors, framing the Lady Dior not as an untouchable relic, but as an object that transforms with its wearer. This approach strips away the stiffness often associated with legacy campaigns, replacing it with an intellectual charm. Lee’s signature composure and subtle energy make her the ideal muse for this duality, presenting a look that is polished while entirely approachable. The visual mood evokes a cinematic editorial feel, prioritizing a sense of character and setting over highly stylized perfection.
The Accessory and Its Ambassador
The campaign’s absolute focus is the Lady Dior handbag, an accessory originally named for Princess Diana. In this 2025 iteration, the bag is framed against settings that reference the Louis XV period, yet Lee’s presence injects a modern cadence. As one of Anderson’s chosen ambassadors—a role she transitioned into after working with him at Loewe—Lee embodies the core thesis: that the bag is newly vital when paired with contemporary figures of singular appeal. Her selection reinforces the idea that true high fashion now lies in the collision of historic craftsmanship and cultural relevance.
Share what you think