Gisele Bündchen Unveils Fierce Elisabetta Franchi Fall 2025 Campaign

The campaign, shot in Miami by the legendary duo Luigi & Iango, feels less like a series of photographs and more like a cinematic moment. The looks are bold, unapologetic, and dripping with attitude. At the core of the collection is leather, sculpted and slick. We see Bündchen in a pair of thigh-high boots, paired with a sheer black mini-dress, a stark contrast to her typical relaxed elegance. In another shot, she wears nothing but a black, mock-croc biker jacket—a piece that is both a symbol of rebellion and a testament to Italian craftsmanship. The most talked-about look features a crystal-encrusted G-string, styled with opera gloves and a leather bodysuit, a look that perfectly embodies the brand’s vision of a “confident, free, and unapologetically herself” woman.

The campaign, shot in Miami by the legendary duo Luigi & Iango, feels less like a series of photographs and more like a cinematic moment. The looks are bold, unapologetic, and dripping with attitude. At the core of the collection is leather, sculpted and slick. We see Bündchen in a pair of thigh-high boots, paired with a sheer black mini-dress, a stark contrast to her typical relaxed elegance. In another shot, she wears nothing but a black, mock-croc biker jacket—a piece that is both a symbol of rebellion and a testament to Italian craftsmanship. The most talked-about look features a crystal-encrusted G-string, styled with opera gloves and a leather bodysuit, a look that perfectly embodies the brand’s vision of a “confident, free, and unapologetically herself” woman.

This is a complete sartorial reinvention. The styling, a far cry from her signature beachy waves, features a slicked-back, side-parted hairstyle and a deep, vampy oxblood red lipstick. The poses are fierce and commanding, showcasing not just her iconic figure, but a palpable sense of power. It’s a brilliant moment of synergy—the model and the brand’s creative director, Elisabetta Franchi, are speaking the same language. This is not the Gisele we have grown accustomed to; this is her stepping into a new era with a bold, almost rebellious, confidence.

In my years attending fashion week, I’ve seen countless models simply wear clothes. What Gisele does here, and what the best models always do, is inhabit them. She is not just modeling a leather jacket; she is embodying the spirit behind it. It’s an exploration of modern femininity—one that is both powerful and sensual. Is this look for everyone? Absolutely not. But is it a brilliant, artistic statement that will inspire countless new celebrity photos and editorials? Without a doubt.