Georgia Ellenwood Unveils Under Armour’s Halo Sneakers

There’s a subtle drama to be found in the intersection of high performance and high fashion, and Georgia Ellenwood nails the landing. In a recent campaign for Under Armour, the Canadian Olympian brings a powerful, almost cinematic energy to the debut of the brand’s new Halo Racer sneakers. This isn’t just about sportswear; it’s about a look, a mood, a statement.

The images capture Ellenwood in a deep, cobalt blue tank top and sleek, slate-grey leggings, a minimalist palette that allows the sneakers to take center stage. The Halo Racers, with their distinctive chunky silhouette and an earthy mix of brown and off-white tones, defy the typical neon-bright aesthetic of athletic footwear. They’re part-retro, part-futuristic, a design that feels both grounded and ready for flight. Ellenwood’s styling is a masterclass in understated cool—the subtle white piping on her leggings echoes the design of the sneaker, creating a cohesive, streamlined look. The ribbed socks add a touch of sporty texture, an almost-imperceptible detail that ties the whole ensemble together.

In one shot, she’s captured mid-run, her form flawless, a blur of motion against a stark, brutalist backdrop. The lighting is sharp, almost surgical, highlighting the contours of her muscles and the dynamic lines of the footwear. Another image sees her crouched, a moment of repose that feels equally charged with energy. She wears her hair in a mix of blonde strands and subtle braids, a relaxed style that grounds the high-tech feel of the campaign. Is this the new face of athletic style? A look that’s less about the sprint and more about the swagger?

What Ellenwood and Under Armour have done here is bridge the gap between function and form, creating a shoe that you could plausibly wear on the track or as part of a high-street look. It’s a move that feels both smart and inevitable in an era where activewear is no longer relegated to the gym.

While Georgia Ellenwood’s campaign is making waves, she is just one of many Popular celebrities whose style choices are under constant scrutiny.