Emily Ratajkowski is the face of the Viktor & Rolf Flowerbomb Holiday Fragrance 2023 campaign. The campaign features the model in a holiday-themed photoshoot, showcasing the fragrance’s festive and elegant appeal. The Flowerbomb Holiday Fragrance 2023 is part of the brand’s Haute-Couture fantasy for the holiday season, and it invites customers to experience a festive, sparkly, and excessive fantasy starring Emily Ratajkowski. The fragrance is described as a floral explosion, and it is part of the Viktor & Rolf Flowerbomb Fragrance Collection, which aims to unleash feminine power and spread a positive message through the profusion of flowers. The campaign and the fragrance collection highlight the brand’s collaboration with Emily Ratajkowski, who is portrayed as the embodiment of the fragrance’s multifaceted and empowering femininity.
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