Elyse Hofer Unveils Effortless Summer Chic for ZAFUL

The bikini, a part of a collection for ZAFUL and Amazon, features a clean black-and-white gingham print. The halter-style top and tie-side bottoms are a nod to timeless summer classics, but the small floral motif adds a modern, playful twist. The look is entirely cohesive. The styling is also quite deliberate—pairing a chic bikini with practical, Birkenstock-style sandals gives the shot a relatable, casual elegance. It’s a look that feels both aspirational and entirely achievable. It’s a strategic move that speaks volumes about current trends in swimwear. The gingham print is a classic, but its presence here is a reminder of its perennial appeal, perfectly positioned for the mass market through Amazon and ZAFUL.