Elle Fanning in Coach's "On Your Own Time" Campaign

Elle Fanning stars in Coach’s “On Your Own Time” campaign, embodying empowerment and personal agency.

Elle Fanning, the talented actress known for her roles in “The Great” and “A Complete Unknown,” is the face of Coach’s Spring 2025 campaign, “On Your Own Time.” The campaign, which also features global ambassadors Nazha, Kōki, and Youngji Lee, delivers a powerful message about finding the courage to live at your own pace.

The campaign includes two films directed by Henry Scholfield, where Fanning and Nazha navigate fast-paced city environments, overwhelmed by social pressure and constant notifications. They find empowerment by putting their phones away in their Coach Tabby bags, symbolizing the reclaiming of their own time. The campaign’s visuals, captured by photographer Elaine Constantine, emphasize the freedom and spontaneity of living life on one’s own terms.

Do you think Coach’s message of empowerment and personal agency will resonate with today’s fast-paced society? Why or why not?