Eiza González and David Corenswet are the new faces of the BOSS The Scent campaign, marking the fragrance brand’s 10th anniversary with a refreshed global line.
The campaign, directed by Daniel Sannwald, introduces new packaging and a tweaked fragrance, with Corenswet and González embodying a sensual and empowering power couple. Corenswet, a self-proclaimed fragrance novice, finds Boss The Scent an excellent introduction to regular scent use, while González has always been drawn to more masculine scents since childhood. The actors’ natural chemistry and freestyle approach during the shoot have sparked fan enthusiasm, with some even envisioning them as the new Superman and Wonder Woman duo in the DC Universe.
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