Dua Lipa’s YSL Beauty Libre L’Eau Nue Fragrance Campaign – 2025

Directed by the renowned Nigerian-British director Jenn Nkiru, the campaign celebrates freedom and femininity. Dua Lipa, with her signature style and charisma, perfectly embodies the essence of the Libre woman—fearless, bold, and unapologetically herself. The campaign features stunning visuals of Dua in natural and urban landscapes, symbolizing the power of natural elements like sun, sky, sand, and water. In one striking scene, Dua stands in front of giant letters spelling out L-I-B-R-E ablaze against the night sky, releasing a powerful scream that shatters any last piece of restraint.