Black-on-black activewear, sculptural poses, and a reformer machine as stage — Dua Lipa’s 2025 photoshoot turns fitness into a high-fashion editorial performance.
Dua Lipa has long blurred the line between pop star and cultural provocateur — and her 2025 Frame Reformer photoshoot proves that even fitness can be reframed as fashion.
The look is deceptively simple: a black sports bra and high-waisted leggings, matte and sculptural, cut to emphasize movement and form. Against the sleek lines of the reformer machine, the outfit becomes more than activewear — it’s a uniform of discipline, precision, and control.
Her pose — a deep lunge across the reformer, one foot grounded, the other extended — reads like choreography. It’s not just exercise; it’s performance. The studio setting, with its white walls and warm wooden floor, strips away distraction, leaving only body, machine, and intent.
Hair is pulled back, makeup minimal — choices that reinforce the purity of the image. Yet the effect is anything but ordinary. In the absence of embellishment, the focus shifts to musculature, posture, and presence. It’s a beauty shot disguised as a workout, or perhaps the other way around.
Culturally, the shoot taps into a broader moment: the elevation of wellness into luxury. Pilates reformers, once niche, are now status symbols — and here, framed through Dua’s lens, they become editorial props. The imagery recalls Helmut Newton’s fascination with power and form, but updated for an era where strength and self-care are the new couture.
This is not just a celebrity photoshoot. It’s a manifesto: fitness as fashion, discipline as desire, sweat as style.
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