Deva Cassel Debuts Dior Lucky Campaign Charm • CelebMafia

Deva Cassel, radiating effortless cool, unveils Dior’s new Lucky campaign, blending quiet luxury with a touch of youthful rebellion.

In a striking visual from Dior’s much-anticipated Lucky campaign for 2025, Deva Cassel sits poised on a simple wooden stool, a study in understated elegance. The daughter of Monica Bellucci and Vincent Cassel, she inherited a certain cinematic allure, now channeled into this sophisticated yet accessible sartorial narrative. Her ensemble is a masterclass in quiet luxury: an oversized charcoal gray bomber jacket, its relaxed silhouette speaking to modern comfort, paired with wide-leg trousers in a matching hue. This monochrome palette allows the exquisite details of the accessories to truly sing.

The focal point, naturally, is the Dior Book Tote she holds, its intricate blue and white Toile de Jouy pattern a testament to Dior’s heritage, yet perfectly at home in Cassel’s youthful grasp. The iconic “CHRISTIAN DIOR” band across the front grounds the piece in unmistakable branding, while a whimsical, perhaps lucky, charm dangles from its handle, adding a playful, personalized touch. Her hair, long and dark, falls effortlessly, complementing the natural, minimal makeup that allows her striking features to shine through. Finishing the look are sleek black loafers, providing a polished counterpoint to the relaxed tailoring. The stark white background serves as a canvas, ensuring all eyes are on Cassel and the coveted Dior piece, elevating the campaign beyond mere product placement to a moment of refined, approachable chic.

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