Charlotte Crosby, known from “Geordie Shore,” partners with Rightmove to promote Sunderland’s property market, highlighting the city’s affordability and charm.
In an engaging campaign titled “Selling Sunderland,” Charlotte Crosby showcases the city’s unique appeal and affordable housing options. This initiative plays into her local pride, aiming to change perceptions of Sunderland by spotlighting its vibrant community, beautiful coastlines, and significant regeneration projects like the Riverside Project and Crown Works Studio. The campaign features Crosby guiding viewers through various properties, mixing humor with her genuine affection for her hometown. This partnership not only boosts local real estate but also serves as a feel-good narrative for Sunderland, emphasizing its potential as an attractive place to live, invest, or visit.
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