Candice Swanepoel Amelia Gray Daiane Sodre Unveil Alo’s Sculptural Active Glamour

Candice Swanepoel, Amelia Gray, and Daiane Sodre unveil a sculptural active glamour for the Alo campaign, defining the new high fashion codes of the luxury wellness photoshoot (—a power trio commanding the ultimate styled shoot from Steven Meisel).

When the biggest names in the industry—Meisel, Cerf de Dudzeele, and models like Candice Swanepoel—converge, the result is never just an ad; it’s a cultural shift. Alo’s latest fashion photoshoot for their first bag collection is a potent study in elevated athleticism, transforming activewear into a bold statement of high fashion.

The campaign image captures the three models in a dynamic tableau, seamlessly blending strength with a sultry, wet-look sheen. Each woman embodies a powerful, confident pose, their bodies positioned to highlight the precision-cut silhouette of the Alo activewear. The garments themselves—matching sports bras and leggings—are rendered in dark, saturated colors, their performance texture emphasized by the dramatic studio portrait lighting. This minimal canvas allows the eye to focus entirely on the models’ presence and the high-end accessories.

The crucial design story here lies in the accessories. Candice Swanepoel, Amelia Gray, and Daiane Sodre are each styled with key pieces from The Bag Collection, such as the quilted Balance Bucket bag and other structured luxury totes. This pairing of athletic wear with high-end, non-gym accessories—adorned with the signature Alo Intention Crystal—signals the brand’s clear ambition to move beyond the mat and into the daily luxury market.