Supermodel Bella Hadid, a style icon, launches a Western-inspired Frankie’s Bikinis collection, blending her cowgirl flair with swimwear chic on March 4, 2025.
Bella Hadid’s latest venture with Frankie’s Bikinis, unveiled this month, is a love letter to her Western roots. Dropping March 4, 2025, the 108-piece collection fuses rugged suede, playful gingham, and leather accents—think cowgirl meets SoCal beach babe. Shot on a ranch by pal Alana O’Herlihy, the campaign features Hadid horseback in barely-there bikinis, channeling her equestrian passion (she’s the 2024 National Cutting Horse Rookie of the Year, after all). This isn’t just a collab; it’s personal. Hadid co-designed it with childhood friend Francesca Aiello, infusing her “soft, sweet spirit” into every detail, from BH-initial charms to vintage-wash denim. With two more drops slated for April and June, it’s a slow-burn rodeo of style. Celebrated at a starry LA dinner with Hailey Bieber and Stassie Karanikolaou, this marks Hadid’s fashion design debut. Giddy up—what’s next for this trailblazer?
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