Becky G Elevates Garnier Fructis Serum Campaign • CelebMafia

On – 04.29.2025, Becky G debuts as ambassador for Garnier Fructis Sleek & Stay Hair Serum. The campaign showcases her high-energy lifestyle and sleek look.

On – 04.29.2025, international recording artist Becky G featured in Garnier Fructis’s latest campaign for its Sleek & Stay Hair Serum. In a venture titled “Put It to the Test,” she showed how the serum stands up to her fast-paced, high-energy lifestyle. The campaign, created in collaboration with Garnier Fructis and Artisan Council, captures real-life moments—from performing on stage to navigating unpredictable cityscapes.

Her approach aligns perfectly with the brand’s promise of real-world performance. The serum, recognized for controlling frizz and maintaining style over up to five washes, was tested in everyday situations, proving effective against humidity and movement without relying on retouched perfection.

Becky G’s partnership ties together music, style, and innovative beauty technology in a refreshing way. What are your thoughts on her blend of artistry and practical hair care? Do you believe this strategy will ignite new beauty trends, or is it a singular moment in marketing? We’d love to hear your perspective!

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