A bare shoulder, a gel pot, and a brush mid-swipe—Barbara Palvin’s Inglot campaign is part beauty ritual, part cinematic close-up (and fully magnetic).
Barbara Palvin doesn’t just model makeup—she makes it feel like a moment. In the Fall 2025 campaign for Inglot Cosmetics, Palvin invites us into the ritual, not just the result. The imagery is intimate, high-resolution, and arrestingly simple: a plain white backdrop, a black off-the-shoulder top, and a gaze that holds.
The focal point? A winged eyeliner in progress. Palvin holds a pot of black gel liner in one hand, while the other guides an angled brush with surgical precision. The line is bold, clean, and unapologetically graphic—evoking the kind of beauty seen in Helmut Newton portraits or early 2000s backstage Polaroids. It’s not just makeup; it’s mood.
Her skin is luminous and untouched, lips slightly parted, hair cascading in soft brown waves. The absence of jewelry or embellishment feels deliberate—letting the eyeliner and expression do the storytelling. The black off-the-shoulder top adds contrast and elegance, framing her collarbones like a minimalist sculpture.
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