Ariana Grande Joins Swarovski for Holiday Glam 2025 • CelebMafia

Ariana Grande, the multi-talented singer and actress, stars in Swarovski’s dazzling 2024 holiday campaign, celebrating the festive season with exquisite crystal jewelry.

Ariana Grande, known for her vocal prowess and iconic roles, has been named the new brand ambassador for Swarovski, bringing her unique charm and style to the brand’s holiday collection. The campaign, titled “Party of Dreams,” captures the essence of the holiday spirit with a retro-glam aesthetic, featuring Grande in a variety of Swarovski pieces from the Millenia and Matrix Crash collections. Her involvement not only signifies a blend of pop culture with luxury jewelry but also aligns with Swarovski’s vision of promoting creativity and self-expression through their products.

Grande’s campaign with Swarovski was launched with a focus on the festive season, highlighting her in scenarios that evoke the joy and extravagance of the holidays. Photographed by the renowned duo Mert and Marcus, and with a music video directed by Christian Breslauer, the campaign has been described as an unforgettable celebration of style and sophistication, resonating with Grande’s global style icon status.

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