Anna Kournikova’s Tennis-Core Revival for K-Swiss

The photographs present a compelling visual narrative, showcasing Kournikova’s versatility. In one shot, she poses in a classic tennis outfit: a snug-fitting tank top with a playful cut-out and a pleated white miniskirt. The look is completed with K-Swiss sneakers and ankle socks, a combination that feels both nostalgic and utterly timeless. Her pose, with a hand on her hip and a wry smile, radiates a confident, athletic energy.

Another image offers a dramatic, theatrical turn. Kournikova is draped in a long, flowing lace cover-up, a piece that feels more couture than courtside. The intricate, web-like pattern of the lace creates a striking silhouette, and the way she holds the garment hints at a deeper, more artistic narrative. Yet, she maintains a grounding element: she’s still wearing the same sneakers, a clever and subtle juxtaposition of high fashion and functional sportswear. It’s a dress that shimmers with the memory of myth, almost as if a queen has arrived to rule the court.

And then, there’s the most relaxed shot—Kournikova sits casually, dressed in a simple white tank top and shorts. The unadorned, minimalist look allows her natural charisma to take center stage. Her hair is a cascade of loose waves, and her expression is one of relaxed ease. The K-Swiss sneakers are again a central part of the look, but here they read as a statement of comfort and everyday style.

The campaign perfectly encapsulates Kournikova’s unique position at the intersection of sport and celebrity culture. She was an athlete who embraced fashion, a star who always looked effortlessly cool. This advertisement is a reminder of her enduring influence—the kind that makes you want to hit the court, and then maybe a runway. So, are we seeing the dawn of an aesthetic—or just Anna Kournikova proving (again) that some style icons never truly retire?