In the latest campaign for Ludovic de Saint Sernin, Amelia Gray proves she is not just a model, but a fashion force capable of embodying a complex narrative. The collection, which is part of the brand’s Fall 2025 showing, explores themes of dominance, softness, and raw power. Gray’s portrayal is a striking departure from typical campaign visuals, opting for an unpolished, raw atmosphere that makes the high-concept pieces feel more like a glimpse into a private world than a posed shoot. It’s a bold choice that speaks to the modern consumer’s desire for authenticity, even in the realm of high-end fantasy.
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