Alycia Debnam-Carey – Dior Beauty’s Summer Idyll

The campaign unveils a series of looks that lean into a relaxed, luxurious vibe. In one shot, she stands next to a vintage Volkswagen Beetle, wearing a belted two-piece set in a toile-like print—an obvious nod to Dior’s penchant for sophisticated patterns. The look is minimal, but the details are intentional: a high bun, a single gold ring, and that captivating gaze. It’s a flawless blend of utilitarian-chic and high fashion.

In another, she sits on a balcony overlooking the sea, a straw Dior tote bag beside her on the table. She wears a light, flowing dress with a delicate paisley pattern, a look that is both relaxed and polished, and the perfect canvas for a campaign focused on natural, luminous beauty. The makeup is subtle, letting her skin and features take center stage. The whole mood is one of serene, effortless sophistication.

In a third image, she poses in front of a beach hut, wearing a patterned top and flowing pants. It’s the kind of high-concept fashion moment that also feels entirely wearable. The styling is simple, but the message is clear: this is what luxury looks like when it’s not trying too hard. The campaign captures the very essence of a carefree summer.