In Chloé’s September 2025 campaign, Wood channels high fashion minimalism—short dark dress, sculptural pose, and the Paddington bag reimagined as a timeless icon.
Some campaigns thrive on excess; Chloé’s thrives on subtraction. Aimee Lou Wood sits in stark monochrome, her body a frame, her bag the story.
The dress is short, dark, and pared back—no embellishment, no distraction. Its matte finish absorbs light, allowing the glossy Paddington bag to command attention. The pose is sculptural: one leg extended, the other bent, a deliberate play of lines and negative space. Against the plain backdrop, every detail sharpens—fabric, leather, hardware.
The dress evokes timeless minimalism—clean cut, short hemline, fitted silhouette. It’s the kind of piece that disappears into the background so the accessory can dominate. The choice is intentional: the Paddington bag, with its bold buckles and structured handles, becomes the protagonist.
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