Kylie Jenner introduces her latest collection, Khy x HYDRA, with a campaign that is as sleek and commanding as the designs themselves—and features an unexpected (but scene-stealing) feline co-star.
The images present a study in modern power dressing. Jenner is captured in what appears to be a deconstructed trench coat, its classic beige form reimagined with a thigh-high slit and a cinched, belted waist that creates a sharp, architectural silhouette. The fabric has a crisp, structured quality, suggesting a durable yet refined material designed for lasting impact. Her pose is one of confident nonchalance, whether holding a striking Bengal cat or sitting with legs elegantly crossed, showcasing a pair of pointed-toe black stilettos that add a final, authoritative punctuation mark to the look.
The styling is minimal yet potent. Sleek, dark sunglasses shield her expression, lending an air of mystery and undeniable cool. Her dark hair is styled in loose, effortless waves, and her makeup appears to be clean and neutral, allowing the strength of the outerwear to take center stage. The entire atmosphere—from the stark, high-contrast lighting to Jenner’s poised demeanor—perfectly encapsulates the collection’s stated goal: blending structural strength with ease of motion.
This collaboration with Anna Gloria Flores of HYDRA aims to transform classic rainwear into a “modular extension of the body,” and these images bring that philosophy to life. It’s a look that feels both timeless and distinctly of the moment, a piece of outerwear designed not just for a season, but as a foundational element of a versatile wardrobe. It’s a testament to the enduring appeal of a great trench, updated for a new generation that demands both style and substance. For more on celebrity fashion, see our latest coverage.
Is a classic trench coat still the most powerful piece in any wardrobe? If Jenner has anything to say about it, the answer is a resounding yes.
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