When Chloé Fineman does fashion, she doesn’t just wear it—she performs it. And in the September 2025 debut of her capsule collection with MOTHER, she brought along a co-star: her sister, artist Emma Fineman. The result? A sartorial sitcom of vintage Americana, meta humor, and denim with a wink.
The promotional poster alone sets the tone: Chloé in a white emblem hat and brown leather jacket, hands raised in mock surprise, framed by pink curtains and the word “MOTHER” hovering above like a sitcom title card. It’s not just branding—it’s character building.
Share what you think